Contact Sheet

Identity and logo

Brief development

Naming development

Moodboards

Identity system

Logomark

A new photography online magazine needed help finding an identity that would speak to both a global but specialist audience that range widely from hipster film camera enthusiasts to professional commercial photographers.

We worked with the client to identity a brand name that is both rooted in the process of commercial film photography, widely understood and lends itself to a strong visual language.

The squares of the logo and the red markings form part of the magazine’s identity system.